Ultra Medical Team – Brand Design


November 2013 I jumped onto the Ultra Medical Team as a volunteer Paramedic and then was quickly recognized as the new brand designer.  Short story; this was networking at it’s finest thanks to my friends in the Midwest.   Now tasked with branding an almost blank slate, Ultra Medical Team was a fresh new non-profit looking to get noticed.  The above logo (minus the t-shirt) was their logo.  “Build everything around this logo” They said.  Modern, professional, recognizable – Keeping in mind what they’re all about.  This is a group of medical professionals who standby as first aid at ultra marathons (50k and ABOVE).

This is a continuous project, updates to this post to come.

Below is my process of creating an alternate logo.



A fresh take at the already recognizable ‘Star of Life’ which was created for ambulance branding.  This will help new eyes identify where they can get medical help.




IMG_5639 IMG_4642


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s