November 2013 I jumped onto the Ultra Medical Team as a volunteer Paramedic and then was quickly recognized as the new brand designer. Short story; this was networking at it’s finest thanks to my friends in the Midwest. Now tasked with branding an almost blank slate, Ultra Medical Team was a fresh new non-profit looking to get noticed. The above logo (minus the t-shirt) was their logo. “Build everything around this logo” They said. Modern, professional, recognizable – Keeping in mind what they’re all about. This is a group of medical professionals who standby as first aid at ultra marathons (50k and ABOVE).
This is a continuous project, updates to this post to come.
Below is my process of creating an alternate logo.
A fresh take at the already recognizable ‘Star of Life’ which was created for ambulance branding. This will help new eyes identify where they can get medical help.