2011 I was tasked with redesigning the ambulance graphics and logos for the Woodbury Public Safety in Minnesota. The first photo is of the design following my project start. This project went through many revisions and was finally accepted as the new look 6 months after start. The heart logo represents the mult-response model that Woodbury provides; Fire (red) and Police (Black/blue) come together on medical calls to provide medical aid. The ambulance graphic was a new take on a design that seemed to be unchanged since the 80’s – I’m starting to see more ambulances around the US that mimic this design. Coincidence?